How to make your STR stand out
Have you ever stayed in a short-term rental and thought, “This is nice… but it doesn’t quite feel like home”? Maybe it was missing that welcoming touch, or maybe it just felt like a place to sleep instead of a place to settle in. The good news? It doesn’t take a massive renovation budget to exceed your guests’ expectations. A few thoughtful details can turn a standard stay into a five-star experience — and help your property stand out in a crowded market.
Professional Photos (Because First Impressions Happen Online)
Before guests ever walk through the door, they’re judging your property based on photos. Professional photography is one of the highest-return investments you can make in your STR. Bright, well-composed images that highlight natural light, comfortable spaces, and thoughtful design instantly elevate your listing. Make sure your photos accurately reflect the space (no “wide-angle wizardry” that makes a hallway look like a ballroom). Guests appreciate honesty almost as much as good lighting.
Pro tip: Update your photos if you refresh furniture, repaint, or add new amenities. Listings with updated visuals perform better and feel actively managed.
Personal Touches (The Small Things Guests Remember)
A short, handwritten welcome note with your guest’s name can go a long way. It doesn’t have to be long — just warm and genuine. Small welcome gifts like local snacks, sparkling water, or fresh flowers can also make an impression. (If you’re considering gifting alcohol, be sure to check local regulations first.)
Other easy wins:
Provide quality coffee and tea options
Include extra phone chargers in common plug types
Stock plush towels and extra blankets
Leave clear, friendly house instructions (no one wants to decode the Wi-Fi like it’s a treasure hunt)
Guests remember how you made them feel — and feeling welcomed is half the battle.
Local Ties (Help Them Live Like a Local)
If your guests are coming from out of town, chances are they’re looking for great food and activities beyond the tourist traps. Create a simple digital or printed guidebook with your favorite coffee shops, restaurants, parks, and hidden gems. Include quick notes like, “Best breakfast tacos — get there before 10am” or “Perfect sunset spot.”
You can also:
Partner with local businesses for small discounts
Recommend seasonal events or festivals
Highlight nearby walking trails or scenic routes
When guests feel like they have insider access, your property becomes part of the experience — not just the address.
Comfort Is King (and Queen)
Trendy décor is great, but comfort wins reviews. Invest in:
A high-quality mattress
Blackout curtains
Sound machines (especially in urban areas)
Clear temperature controls with easy instructions
If guests sleep well, you’re already ahead of the game.
Spotless & Stocked
Cleanliness is non-negotiable — but thoughtful stocking sets you apart. Make sure there are enough essentials for the full stay: paper goods, dish soap, trash bags, toiletries, and laundry detergent if you offer a washer/dryer. Anticipating needs before guests ask prevents negative reviews.
Finally…
Exceeding expectations isn’t about extravagance — it’s about intention. When guests feel considered, comfortable, and connected to the area, they’re more likely to leave glowing reviews, rebook, and recommend your property to others. In the STR world, thoughtful hospitality is your competitive edge — and thankfully, it doesn’t require a crystal chandelier (unless that’s your thing).